Pop Conventions

Technical Conventions:

-Band shots, whole band and performance clips

-Shadow, msie-en-scene (clothes reflect genre of video) 

 reflects atmosphere, equal division of shots upon band 

 members 

-Bright lighting (they are in the spotlight, all about them)

-High/low angle, special lighting effects (high=audience       

 superior and artist inferior visa versa with low)

-Close ups (highlights they are the most important people in    

 the video and star image)

-Animation 

-Fast-pace of editing 

-Panning

-Editing to reflect pace of music 

-No real sound effects

-Dubbed sound

-Zooming out

How far do you agree that the two videos you studied are conventional for the genre? (POP)

Little Mix's video 'Black magic' includes many pop conventions such as the costumes, props, colours and stereotypes. For example, at the begging they were represented stereotypical 'geeks' who then transformed themselves into 'popular' girls. They wore bright colours to allow them to stand out in their pop genre music video. 

In the Vamps video 'Somebody to you', they are mostly seen on the beach. The beach has a bright, happy atmosphere which helps show the enjoyment and upbeatness of the musc video.