BBC vs Commercial Radio

 Local (community) - Community stations serve geographic communities. They broadcast content that is popular and relevent to a local, specific audience but is often overlooked by commercial or mass-media broadcasters.
Community radio stations are operated, owned, and influenced by the communities they serve.

National - radio stations available nationally (Capital Xtra  Classic FM, Heart)

Commercial - Commercial radio licences are aware by Ofcom. They have large commercial stations typically reach the largest audience.


Commercial
- large commercial stations typically reach the largest audience
- a single pre-recorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas
š- Normally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.
- Larger stations favour stories with celebrities
- Smaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists 
- To help them make decisions about which songs to play, stations work with labels and promoters to get a better idea of how a song/artist is going to be marketed
- The more the exposure to the song, the more the station will be convinced that playing it will increase their ratings since it will be familiar to their listeners.
- Adverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.

BBC

š-BBC is much stricter when it comes to brand mentions

-BBCs are only allowed one brand mention during the course of an interview. It is likely that a guest will be cut off if a brand is mentioned more than a couple of times.

 - BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a pre-recorded clip.  

- BBC Breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat. 

š- The BBC believe in super serving the community with local news, guests and information

š- Stations are far more celebratory of new, upcoming artists

š- The BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at this exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials