History Of The Press And Bauer Media

Conglomerates like Bauer and Hearst Communications are still primarily print publishers with

(conglomerates: a media institution/company that owns numerous companies involved in mass media platform, such as television, radio, publishing etc.)

some associated television and radio.

MOJO is published by Bauer Media.

This company owns over 600 magazines, including two other UK music magazines – Q and Kerrang! The company has diversified the MOJO brand, offering mojo4music.com online in order to reduce the risk of only operating in one media form.

The company is itself diversified, with ownership of magazines, websites, radio stations and music television channels, which may help protect it from declining audiences for magazines.

Bauer Media Group is a diversified media conglomerate because owns a wide range of media platforms ranging from  magazines to radios. it owns 'MOJO' magazine and 'modern gardening, two magazines which cover a spectrum of topics and both differ in genres. This in turn creates a mass audience which can produce a larger number sales benefiting the business.

From the 'audience finder' i found that older audiences preferred media volumes were those that  involves cars and things regarding the environment. However  younger audiences were more into pop radio stations such as 'kiss' and fashion magazines.

Bauer media is a globalised company because they publish magazines, make radio programmes and design digital formats in 17 countries on four continents. Bauer Media group has a work force of approximately 11,500 employees in  in 17 counties. Bauer media has an international turnover of £2,316 billion.

- Bauer produce a digital radio station called Mojo radio which ended in 2008.





1950-1960

- largely uncritical of musicians' output - everything was always good!
- content: mainly charts and singles and gig listings.
- changes in society on the 1960 with the arrival p the Beatles and The Rolling Stones, drug culture of the 1960s - changed the nature of music and music writing.


published in 1952.

- Rolling stone was created by Jan Wenner in the 196s, s fortnightly publication which contained a mixture of current affairs, celebrity interviews sm. coverage of the music industry its appeal lay in the way of the journalists addressed the youth audience.

1970

- early 1970s - first of all:  'glam rock' - Sweet, Mud, Slade, T Rex
- and then 'prog rock' - Pink Floyd, Emmerson lake palmer.
- music papers still largely uncritical of groups until the prog rock band begin to spend too much money on staging, lighting and lasers etc.
- NME changed its style to meet punk head.
- new writers were required from the magazine'd one readership, with ads like 'wanted: hip young gun slingers'. Julie Burchill became on top NME reporter overnight.
- mid 1970s- NME embraces punk. 
- started writing about 'serious' issues such as politics, philosophy etc.
- the 'music press' becomes divided between musicians papers such s melody maker (techniques, 'proper music') and political papers such as NME (the meaning behind the bands and their songs)
- 1978- smash hits launched a new glossy mag catering got a younger audience in a smaller magazine format. its focus was on 'trove' - favourite colours, food, pop-musicans' life style etc.
- it included - polls, letters, surveys, fan club informations- keeps in touch with readership - what do they want? prices, posters, free gifts on the covers...
- late 1970s - early 80s - style on pop music becomes more important than contents: make-up, clothes, the video, fashion, hair.
- 1980s - independent music labels wanted their own voice and began producing fanzines. these fanzines were often types, phtocopied and distorted at concerts or by subscription.
- despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
- magazines become a lot more about make up, fashion and hairstyles. they experimented with new typefaces, layout, graphic design - making it more exciting.
- 1990s - new technologies began to emerge. music videos became popular which began to change many aspects of the ways in which music is consumed. 
 - launch of MTV the first tv narrate for music videos - make lots more money.
- 1993 - debuted in the form of a magazine on the news-stands of Britain in 1993.
- the rough idea, in the words of founding editor Paul Du Noyer, was for something 'that had the sensibilities of a fanzinand the design values of vogue.
- was vitally published by Emap,but Bauer media took over in 2008 and bought Emap in 2007.
- 2000s - people are famous for being famous. everyone in band or with some talent assumes that they have a right to be rich and famous.

Is the promotion of music today driven more by the industry or the audience/readership?
I think its both because the industry will put out on their magazine what they want us to see, but they will take into consideration what the audience will like because they want to attract readers and people to buy their magazine.