Magazines audiences, Uses and Gratifications theory
Targeting audiences
Weekly magazines tend to have an audience that is more working class than middle class: the paid-for magazines with the highest working- class readership are Take a break, What;s on TV, OK! and TV Choice - all weekly magazines.
The quality monthly magazines tend to target a more middle-class audience. The paid-for magazines with the highest middle-class readership are the monthlies Good Housekeeping, Cosmoplitan, Vogue and BBC Good Food, followed by the weekly Radio times.
All these most popular and monthly magazines have mostly female readerships. Magazines aimed at men are less successful. The most popular are Men's Health sf BBC Top Gear.
Mojo readers
Mojo had a fairly small circulation of about 68,000 in 2016-2017 and a readership of about 138,000.
Class:
- mojo gains a similar share of middle class and working class readers.
Gender:
- mojo is out times more likely to be read by men than by women.
Age:
-the readership is adult.
-there is a greater number of older readers (over 35) than younger readers: nearly two-thirds of the readers are over 35.
Extra revision:
Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50
Sex Pistols edition - MOJO 286 / September 2017
Magazines can offer alot to the readers. Readers who purchase and read Mojo magazines may do so due to entertainment, pleasure, nostalgia and more. For example in the Pink Floyd edition, July 2018, the front cover contains a rainbow colour scheme. This could represent the feeling of LSD which the older target audience may of experienced in their youth. This could allow them to create a sense of nostalgia as it remind them of the good times they had when they were younger. The Uses and Gratifications theory, by Blumber and Katz, is used to portray the nostalgia and pleasure the readers may experience when reading the magazine.
Weekly magazines tend to have an audience that is more working class than middle class: the paid-for magazines with the highest working- class readership are Take a break, What;s on TV, OK! and TV Choice - all weekly magazines.
The quality monthly magazines tend to target a more middle-class audience. The paid-for magazines with the highest middle-class readership are the monthlies Good Housekeeping, Cosmoplitan, Vogue and BBC Good Food, followed by the weekly Radio times.
All these most popular and monthly magazines have mostly female readerships. Magazines aimed at men are less successful. The most popular are Men's Health sf BBC Top Gear.
Mojo readers
Mojo had a fairly small circulation of about 68,000 in 2016-2017 and a readership of about 138,000.
Class:
- mojo gains a similar share of middle class and working class readers.
Gender:
- mojo is out times more likely to be read by men than by women.
Age:
-the readership is adult.
-there is a greater number of older readers (over 35) than younger readers: nearly two-thirds of the readers are over 35.
Extra revision:
Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50
Sex Pistols edition - MOJO 286 / September 2017
Magazines can offer alot to the readers. Readers who purchase and read Mojo magazines may do so due to entertainment, pleasure, nostalgia and more. For example in the Pink Floyd edition, July 2018, the front cover contains a rainbow colour scheme. This could represent the feeling of LSD which the older target audience may of experienced in their youth. This could allow them to create a sense of nostalgia as it remind them of the good times they had when they were younger. The Uses and Gratifications theory, by Blumber and Katz, is used to portray the nostalgia and pleasure the readers may experience when reading the magazine.
A very informative post, well done Mayan.
ReplyDeleteFor extra revision, I'd like you to apply any 3 parts of the Uses & Gratifications theory to your full edition set text - Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50.
You can write this underneath your mindmap.
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Just to reiterate, when referring to the different texts we have studied, it won't help the examiner if you just say "Pink Floyd" magazine. You MUST refer to the exact publication.
Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50
Sex Pistols edition - MOJO 286 / September 2017
Please respond to this comment so that I know you have understood. It may help to write these down in a new blog post.
Miss Crader.
okay, just added the extra revision section.
ReplyDelete