Camera And Editing

Camera Work
- certain camera shots and angle will create meaning for the audience of a music video and can be used to emphasise messages in the song or suggest qualities of the performer.

Editing
- most common form of editing associated with the music promo is fast cut montage, which make many of the images impossible tog rasp on first viewing (thus ensuring multiple viewings), there are videos which use slow pace and gentler transition to establish mood.

*how many shows on average are there in a music video?
it depends on the style and genre. Between 1-hundreds

*how long do you thing the average shot length is for a music video?
0.3- 5 seconds ... 5 seconds is quite a long shot length.

*what could affect the length of a shot in a music video? *audience viewing* give an example.
if there is a montage of extremely fast paced shots, then the audience will rematch to try and make sense of it. This will result in more vies, more social interaction and potentially result in more sales for the song.

- Artist - Taylor Swift - We Are Never Getting Back Together
- Direct Address - direct eye contact with the audience making us feeling involved and as if she's singing to us and directly telling us the story.
- Singing/Artist Movement - dancing, the camera follows her, very upbeat.
- Camera Movement - Steadicam - pans, zooms, tilts
- Editing - continual music video, all in one shot making us feel as if its real life and we are there.

- Artist - Radiohead - No Alarms And No Surprises
- Direct Address - direct eye contact with the audience making us engage with want his saying and the emotion his face shows us.
- Singing/Artist Movement - frozen still with only his mouth moving signing along, only slightly.
- Camera Movement - close up shot of artists face showing us his exact emotion
- Editing - some of his lyrics were faded over the screen allowing the audience to follow.

I prefer the Taylor swift music video as it was move lively and there was more going on in the shot. She engaged and allowed to me to understand the story. I found it much more interesting due to the amount of different scenes and outfits fit into only one shot.